Consumers have begun to shift their priorities in the post-pandemic world, and there has never been a greater emphasis on improving our health, fitness, nutrition, appearance, sleep, and mindfulness.
Reports state that the prioritization of wellness in the US is increasing by 48.2% – we’re in the next generation of wellness innovation and technology skills are in high demand.
McKinsey estimates the global wellness market is worth more than $1.5 trillion, with an annual growth rate of 5-10%, and it has been predicted that in 2022, there will be 86.3 million users of wellbeing apps in the United States.
A shift in user behavior and expectations
In 2020, 87 million people in the US used a health or fitness app monthly, and 24% of respondents stated they wore a fitness device to track their habits – such as an Apple Watch or Fitbit.
Consumers now expect on-demand access to personalized wellness services – such as meditation apps, workout plans, and sleep analysis software.
The digitization of these services is driven by a desire to access wellness information and resources as conveniently as possible for the consumer to build healthy daily habits.
Digital technologies are accelerating this next generation of wellness.
Meeting consumer demands with the right talent
The evolution of Wellness Technology is becoming increasingly sophisticated, with reports that Apple is working on developing technology to detect and diagnose mental health conditions using its Apple Health platform.
With big players such as Headspace, SleepCycle, Calm and Noom leading the way in user experience and high-quality content, creating immersive applications that are both sleek and convenient is the key to success for those within the Wellness Tech industry.
The increase in complexity and expectation is placing pressure on Wellness Tech providers to attract highly skilled professionals to meet the next generation of Wellness Tech.
Currently, the most in-demand Software Development roles are Back End Developers, Full Stack Developers, and Front-End Developers with 6-10 years of experience. Developers within these roles can expect to make an average salary of $122,250 per annum, with senior candidates expecting to earn as much as $162,250.
However, salary is not the only motivator for Developers– 76% of developers want the option to work remotely most or all the time, with 54% stating they are more productive when working remotely.
Finding the right talent
How users experience your application/software is everything. It’s crucial to have the right talent to maximize UX. But in such a competitive market, it isn’t to find the right people to make an impact on your organization’s mission.
Meet the solution: Engtal
Our specialists in Front- End, Backend, and Fullstack Developers enable us to source the best mid-senior level talent to meet your business goals. Our specialism allows us to operate on a level that sits between an executive search, networking, and headhunting basis.
The process is transparent – our consultants consider the compatibility between your organization and the candidate’s skill set, experience, culture, and objectives to ensure you have the perfect fit.
We’re passionate about wellness, too
We’re passionate about wellness and the health of our people. At Engtal, we have dedicated Wellness Ambassadors to create a healthy work environment.
Our program includes managing and organizing regular Wellness Check-ins, Philanthropy Initiatives, Guest Speakers, and Friendly Fitness Challenges – all utilizing digital technologies to connect our office and remote teams.
Let’s improve wellness together – contact us today to learn more.